Features
Every feature in the same format: what it shows, what you decide with it, and whether it's Free or Premium. Free features work on the free plan today. Plans and features can change.
The panel opens next to any Amazon listing and does the margin math for you.
Shows: Keepa's price history drawn in red, amber and green against your break-even and target. Hover any point for the price, your ROI at that price and your thresholds. Pick a range from one day to all history, drag to zoom, or expand it to a large view.
You decide: how much of the time this product sat at a price that pays you.
Shows: FBA and FBM offer counts and Amazon's monthly bought badge on the same time line as the price. Keepa began recording offer counts in February 2026, so that history starts there.
You decide: whether a listing is getting crowded, or demand is shifting, next to the price.
Shows: the FBA fee, the referral fee with Amazon's per-item minimum, billable weight, the size tier (bulky tiers included), Q4 peak and fuel surcharges, and optional storage. Your target can be ROI, margin, a dollar amount, or both.
You decide: your real break-even, before you buy.
Shows: your own per-unit costs, such as prep, labels, polybags or a 3PL, saved as named sets. Each fee can be flat, per unit or per pound, with quantity tiers for multipacks.
You decide: profit on your real cost stack.
Shows: the cost you entered last time on each product, filled in for you. The cost box takes math, such as 18/6 for a case of six. Saved in your browser only.
You decide: faster, because you never retype a cost.
Shows: inbound shipping by billable weight, sales tax added to your cost, and a VAT-registered mode that works on VAT-exclusive prices.
You decide: with the costs that match how you buy.
Shows: pass or fail on velocity, capital protection and potential profit, using your own rules. Steps you haven't set up yet say so and link to the right setting.
You decide: buy or walk, at a glance. Three greens, buy. Fewer than three, walk.
Shows: a lock in the panel header: green when you're approved, yellow when approval is needed, red when restricted. Click it to open the approval page in Seller Central. It asks first, for this browser session only.
You decide: whether you can list it before you buy it. How it works
Shows: a flame when Keepa marks the item hazmat and a thermometer when it's heat sensitive.
You decide: whether FBA restrictions rule it out.
Shows: a red pill when the number of offers jumps against the 90-day baseline, with the numbers behind it.
You decide: whether a crowd is arriving on this listing.
Shows: a green pill on small, light units: 40 cubic inches or less, 1 lb or less, and 2 inches or less on the smallest side. Never on hazmat or heat-sensitive items.
You decide: which cheap ride-alongs can spread your inbound freight.
Shows: a score out of 100 for every child in a variation family, from Amazon's bought badge, its share of the family's recent reviews and offer turnover. It asks before spending Keepa tokens: one per variation that isn't cached, two with review history on.
You decide: which color or size actually sells. How the score is built
Shows: your whole read, chart, costs, fees and 3-Step Check, as one image copied to your clipboard. One setting hides the title, the ASIN and your price. A few items on the card, such as Your Price, need Premium.
You decide: together, with your team or your VA, in one paste.
Shows: one row for your spreadsheet: ASIN, title, price, fees, your costs, break-even, velocity and offers. Premium adds stock and Buy Box by Metro columns.
You decide: in the sheet you already use.
Shows: the panel docked left or right, or full width below the product. Dark and light themes. Switch from the panel menu with no reload.
You decide: where the numbers sit while you work.
What moved, at what price, against your zones.
Shows: a price-by-day field built from every seller's stock record in Keepa, sellers who left included. Each lit cell is a price where units moved, colored by your zones. It also counts units that moved over Keepa's Buy Box. Every count is a floor (59+).
You decide: whether sales really happen at a price that pays you. How Sales DNA works
Free for a limited time. Get it while it's free. Once it goes Premium, free users get a locked preview.
Shows: your own sales called out on the field, and your row in the sellers list.
You decide: how your offer did against everyone else's.
Your own side of the product, read from your session only after you say yes. How consent works
Shows: your FBA units by fulfillment center, mapped to metros, plus units in transit between centers. Read from your Inventory Ledger, which runs about a day behind.
You decide: whether your stock sits near the metros that pay more.
Shows: your live listing price from Seller Central, in the panel and on your share card.
You decide: where your price sits against the zones and the market.
Free users see a locked preview of Buy Box by Metro and Days of Cover.
Shows: Buy Box prices across up to 18 US metro markets: the spread, a list by city with delivery days and who holds it, and a map (Beta) colored by your zones at each metro's price. Lookups are metered, with daily and monthly limits.
You decide: where the price runs high, before you send inventory in. Read the paper
Shows: roughly how many days of stock are left at the recent sales rate, with the offers it counted and why it left others out.
You decide: whether a listing is about to run dry.
Shows: every live offer Keepa knows: the store, its rating, price, stock reading and units moved over 30 and 90 days.
You decide: who you're up against and how fast they move.
Shows: who held Keepa's Buy Box over 90 days, by time held, with their average price while holding it.
You decide: whether the listing rotates or one seller owns it.
A whole list, scored the same way as one page. See the Bulk Analyzer
Shows: a full Profit Zones card for every ASIN on your list, with filters, sorts and CSV export. Zero tokens by default, no cap on list size, and a scan log that records every ASIN.
You decide: which leads deserve a closer look, hundreds at a time.
Shows: a CSV of your own FBA inventory from Seller Central, built for repricing tools. No costs or tokens needed.
You decide: repricing with current stock in hand.